The brand Tretorn was established in 1891 in Helsingborg, Sweden. They mainly focused on rubber based products and their first product, a galosh, had sold over 1 million items within 5 years of time. I had to look it up, but a galosh is a waterproof overshoe which you can wear to protect your shoes from rain and mud. Soon after this initial success the brand expanded into sneakers with a rubber sole, tennis balls which have a rubber core, and of course rubber boots.
Even today the core products they started producing at the start of the 20th century are still the core of the company, with the addition of regular and outdoor clothing which have been added later. A quick look at their social media profiles gives the impression that footwear, and especially sneakers, are the focus with jackets and regular street clothing being second and third.
My focus here will be on 2 smaller parts of their collection only, for obvious reasons, namely the rain jackets and the rain boots they sell. The brand actually has a wide range of rain jackets, or maybe better said jackets that are water resistant, as the overall design and looks are much closer to normal street clothing than being really rainwear specific. The range that is closest to regular rainwear is the “Wings” range which is both available for men and women and is being sold in a range of colors.
This basic design is available in different lengths and are, with an eye on being environmentally friendly, produced from PVC free PU. It is obvious that these jackets are produced with great care and will speak to a large part of the general population, but with the moderate shine and relative flexible lightweight materials it misses that bit extra I am normally looking for with rainwear. In some of the pictures you easily get the impression their rain jackets are close to the products a brand as Stutterheim has, but at closer inspection in real-life it is really different.
I do understand how this type of rainwear is much more accessible than the more heavy-duty PVC rainwear I normally prefer. My own preferences to feel enclosed and completely protected are different from most people who just want to stay dry in the rain with an affordable and fashionable jacket. And I must say that the overall attractiveness of the Tretorn rainwear does start to come out when it gets wet, as shown in the picture below (source unknown), but the overall feel of the material is just not what I am normally looking for.
Next up are the rainboots produced by Tretorn. Unfortunately the models and colors of the high rainboots available are almost opposite to the rain jackets: its mostly relatively boring designs and unassuming colors like green, brown, and black. It is clear that the target audience are hikers who are looking for comfortable rubber boots and not festival goers or urban fashionistas who want high rain boots in bright colors.
Under the shorter rubber boots there are some more playful colors available, with again the “Wings” range jumping out in a positive sense. These boots are easily recognizable with the white band at the top and around the sole of the boots and the available colors include a bright yellow and pink, and my personal favorite the brand new seagrass colors as pictured above. A pair like these is extremely easy to combine with some slim fit jeans where you want the boots to be the point of focus. Because these boots are relatively low you can even consider wearing them as regular footwear instead of having to wait for rain. It seems they sold the same model also as a high boots previously, but the bright color and white bands work less well with higher boots in my opinion.
Overall the Tretorn brand of rainwear can best be seen as extremely accessible for regular wear, but in my view it misses that bit extra to make it really stand out. Their shorter boots do get my attention and they compete directly with the similarly playful low boots from Nokian and the Mouline rainboots from Aigle.
Curious to know what your thoughts on this brand are, and if you have bought some of their rainwear products or are considering it. You can leave a comment or send me an email (see contact page).